Sometimes called as backlinks or inbound links, links are the lifeblood of search engine ranking. It is an SEO fact that search engine’s algorithm like Google uses links to measure the authority of web pages.
In order for a website to achieve a first page ranking on search engines like Google without paying for advertising, the website has to have a large number of QUALITY backlinks from different relevant and authority sites.
The more high quality links a website has, the higher the website appears in search results with all the search engines.
In order to acquire a large number of links, one must have an SE optimize Link building campaign.
Link building is an integral part in SEO. It is perhaps the most affordable and quickest method in increasing a website’s popularity.
On the other hand, it is also undeniably the most grueling, frustrating, time consuming and, sometimes, confusing yet unavoidable aspect of search engine marketing.
SE Optimize Link Building Campaign
It a fact that in link building there are no easy streets. There are no easy paths to link popularity as search engines do not want false links.
Though it is difficult to get quality backlinks, there are several SEO techniques that you can do that can help in your Link Building Campaign.
Article Marketing: Syndicate an Article
Undeniably, good article sites rank highly in search engine results and can send highly qualified traffic. Syndicate or post your article at EzineArticles, GoArticles, iSnare, etc. and include a link to your website in order to attract traffic and others to link to your site. But it's recommended to submit a unique article on article directories to avoid the issue of duplicate content.
Motivation for Backlinking
Provide reasons why other should to link to your website.
- create web pages that can attract other websites to link to these pages
- have a contest, polls, or provide unique and attractive giveaways to attract visitors and links
- notify bloggers about these contest or giveaways and allow them to review your products.
Testimonials as linkbait
If you tried a product of a company that you like, don’t hesitate to send them a testimonial. Testimonials are usually posted on a company’s website along with a link to the writer’s site.
Assess Your Viewers
You must try to learn and know the websites, forums and networks used by your customers. You should try to get links from these websites and forums.
Evaluate your Existing Backlinks
Try to learn and analyze the websites that have already linked to your website in order to learn what contents in your website are link-worthy. Likewise, in analyzing, you might also learn the reason why other websites link to your site.
Syndicate to Social Media Sites
Post your site to social media sites like Facebook, Twitter, Digg, StumbleUpon , Google Plus and others. Links from social media sites are well recognized by search engine crawlers.