4 SEO Tips to Recover After Getting Hit by Panda Update

The panda may be a cute and cuddly animal. However, if you look at it from the perspective of Search Engine Optimization, it may not be as cute anymore. For SEO experts, Panda is an update that is designed to target spam content in websites. 

For about two years already that the Panda update is here and targeting websites, many owners of websites have seen how their revenues have changed and dropped drastically. Had they taken the necessary steps to ensure the quality of the content of their websites, they could have saved themselves from getting hit by the update. 

Meanwhile, those who haven’t been hit yet cannot be too complacent as Google is serious with the rolling of out the refreshes. Even if it is already a new year, no site can really be safe from the Panda update unless steps are taken. 

Here are some SEO Tips to Fight Back After Getting Hit by Panda Update:

1. Clean Up Duplicate Content 

Google is very particular about giving only quality, fresh and original content to its users. Therefore, you, as the owner of the website and provider of the content, must make sure that you are not only duplicating content from other websites. The thing about this Panda update is that it is strong and it can even sink an entire website once it is found to have duplicate content. 

You have to take note that duplicate content can be seen in two forms. One of these is the outside-your-domain duplicate content which means that two websites are having the same text. Then, there is also the within-your-domain duplicate content where the duplicate content occurs within the same domain.

To avoid this, you have to always have a unique title tag, meta description and content for each page of your site. Should you need to have a slogan which has to be repeated several times, do so by putting it on an image. However, the safest and most effective way to solve this issue of duplication according to experts in SEO is to just eliminate them once and for all. 

2. Diminish Low Quality Content

Low quality content doesn’t have a place in SEO Australia and in search engines. However, to say that something is of low quality is a subjective thing. Content’s quality may be low for others as it may be high for some others. 

To know if the quality of the content is low, check for the number of visits a page has, its bounce rates, and page views. Bounce rates are based on how quickly a user gets out of your page or site upon opening it as this means that the page does not provide the correct information needed by the user. If these are low, then the content of that page is also of low quality. 

3. Improve Thin Content

Thin content is another form of low value content. It is just a little higher than not having original content at all and Google doesn’t like that. 

Thin content would appear mostly like thin directory-style pages wherein you only see the basic information of certain products like their address, city, state, zip code, and contact information. When you click on these sites, there is nothing else to see and there is also little or no content at all. 

To avoid this, you can thicken such sites by writing a helpful article that can serve as a guide to the product or services being featured. Make sure that these are not simply copied from other sites. You can also add photos and videos and also encourage the viewers to drop a comment or start a thread or discussion. 

4. Provide Quality Content

This is obviously the mother of all solutions to getting ranked highly in search engines and avoiding the Panda updates. Again, quality content may be subjective. But to the average person, it can mean having substantial and true information and being easily understandable as well. 

To gauge its quality, you should know if people will like to share this content with others. More so, will people also consider this as authority information? If you think the answers are all yes, then post that content to your site. 

With this information, no time should be wasted for rebuilding the content of your website. Remember that Google is always on the lookout for low quality content and you can’t afford to take the risk of seeing your website sink just because of one mistake. 

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How to Effectively Promote your Website on Google

Online visibility for your website is of huge importance to any business. Google, being the giant and number one search engine today, has guidelines so that only the websites with the most unique yet relevant and informative content make it to the top of its search engine page results. 

And since people only use a few keywords when typing in the search box, you need to be aware of the ways by which you can promote your website on Google. 

Utilize Ethical Way of SEO

If you really want Google to consider your site among its recommended ones to users, make sure that you use only the legal means of SEO. These would include avoiding keyword stuffing. Though keywords are what people use to find the materials they want, you should not stuff your articles and site with keywords as this would appear unnatural. When inserting keywords, you should do it naturally and make it appear like it is a normal part of your sentence. 

Invest in SEO Marketing Strategy

It is not just enough to have a website as with the many websites out there, it will already be difficult to rise above all the rest. However, you can stay at the top of search engine results pages if you engage ethical and effective SEO services. With the help of a reliable SEO company in Australia like Premium SEO Solutions, you are assured that your website will reach and become reachable for your target audience and costumers.

Focus on the Things that you Can Control

Think of how you can entice your customers to come and see your site. Create materials and content that will make your customers appreciate your products. Write them in a way that makes them feel they do need to buy your products.

Create a Valuable Website with Great Content

Create content that are informative. As your audience is not as familiar as you are of the products you have and the industry you belong in, present yourself as an expert in this area. Create content that your readers will find interesting and engaging. For example, if you have bought a new gadget, you may write a review of it and help the people decide if they should get one for themselves too.

Ensure that your Website has a Good Architecture

As opposed to making fancy looking websites, try to go for a simpler look. It is easier to navigate and the readers will not have a hard time looking for the headings and information that they want to have. With that, always remember that search engine optimization services are necessary for your website to rank in Google search pages.

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Blog Comments: Do they Have Search Ranking Value?

When we read comments or articles on a website, we see most of them being longer than 500 words. This is because there is a common misconception that for a page to rank, its content should be at least 500 in words. This is not true. 

RANKING depends on a lot of factors. And even if more words will help Google understand what your page is about, the fact is that it will not assure you that your page will indeed rank. Though Google will more likely favor a longer article, it can also take notice of the shorter ones. 

In fact, according to John Mueller, Google Webmaster Trends Analyst, the Googlebots do not actually and literally count the number of words there are in an article. As such, even those which are shorter can also be worthy. What is important is that your articles should have comments from readers which can develop into really long discussions.

When Mueller was asked if time is an important factor to Google, he said “yes, but you should be looking to increase those with good information, and solid actionable content, not comments. The biggest effect comments have is giving Google a date to show in the SERP’s. This is a huge factor who’s importance can’t be unstated. If I’m looking for how to fix the mouse on my computer, or what dress Angelina Jolie wore to an awards show, having the date show up in the SERP has a lot of value for the user. If I’m looking to learn how to structure a website, the date plays almost no role. The author’s expertise and understanding of information architecture trumps the date.” 

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Matt Cutts Talks About Parked Domain Detector

Matt Cutts of Google has released a new video about dealing with parked domain content for webmasters. He says that instead of parking your domain and not having any content in it, it would be better to introduce it by taking it out of parked mode and putting a bit of content in it. 

 

He added that a website can be parked manually by you by putting it within your website control panel or you can automatically do it by registering to a domain and not going live with it yet. 

With this, the Google “Parked Domain Detector” was created that would tell Google that a site is currently being parked and that this will not be shown in search results. And since parked domains don’t get the same treatment as live domains, it would take a while before Google once again crawls this site. This may pose a problem when you finally decide to go live with your site that already has content in it. 

The purpose of Google making this “Parked Domain Detector” is that it has received complaints from users about them landing in parked domains. 

So to avoid having problems with your site, you are encouraged to take out your site out of parked domain status and start to set up hosting and put in content.

You need not put in-depth and very informative content if you are not ready with that just yet. You simply have to tell the user what your website is about, what probable content it will have, and that it is under construction and that it will go live real soon. You may also opt to put there your email address, telephone number or any contact information you have. 

If you do not have much knowledge on this, you may consult your SEO Services providers.

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Guidelines for Choosing a Trustworthy SEO Company

With the stiff competition among companies who have online presence today, all the more it has become necessary for them to engage SEO Services. This is also because Google is constantly tweaking and changing its search ranking algorithms. 

Search Engine Optimization or simply SEO is a method to make your website highly visible on a search engine's free listing to as many as your potential clients as possible, ensuring that your website or any of your site’s page is not only found globally but also regionally by those who require exactly what you offer. 

However, with the thousands of SEO companies lurking in the web, choosing the most trustworthy SEO company has become an ordeal and confusing process. 

So, Here are Some Guidelines in Choosing the most reliable SEO Company: 

1.   Realistic Providers (SEO in terms of ROI) 

Nowadays, many crooked SEO companies are just waiting to pounce on naive websites as SEO has become a lucrative business. So, make sure to choose an SEO Service provider who understands SEO in terms of ROI to your business. 

Don’t be afraid to ask them how they will benchmark and forecast ROI on an SEO campaign and how they measure success. By establishing benchmarks and creating ROI based goals for your campaign, you will be able to measure the effectiveness of the SEO campaign that is done in your website. 

2.   Open Communication 

This is the heart of a successful SEO campaign. Finding out from the beginning who will actually be working on your account is very important as many times the search engine optimization expert whom you have talked to won’t be the person doing the actual work on your account. So, it is highly recommended to meet the team behind the salesperson. In this way you can get a feel of how well you flow with the organization. 

Also, make sure to discuss how frequently you will receive account updates and the level of detail you should expect during your scheduled communication. So, don’t hesitate to request a defined communication plan that explains points of contact, frequency of contact, and length of contact.

3.    Accountability 

Make sure to define and establish a project accountability plan and stick to it. This could include an online project management system where hours are being logged and tasks recorded, or excel spreadsheets logging the time and tasks performed.

Also, make sure that the accountability plan is interwoven with your communication plan to ensure maximum satisfaction. Having an accountability plan will help you understand the amount of work that is being performed by your SEO company. 

So, make sure to inquire what form of project management will be in place on your account and the level of access you will have to view the tasks, resources, objectives, and timelines in place regarding your project. 

4.   Provides Quality Analytics

This is an important part as analytics will provide you with the data you need to make the right decisions in your online marketing strategies. So make sure to choose a professional Search Engine Optimisation company that not only understands the analytics but can also provide you with explanations in business terms that make sense so you can feel good about implementing the recommendations. 

Don’t be afraid to ask to see examples of how the SEO company makes use of analytics optimizing their client’s sites and measure how that impacts the bottom line. 

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Guidelines For Guest Blog Posting

Guest Posting, the writing of great content articles and publishing them on other blogs/websites, especially of authoritative people, has been a tried and true link building strategy, especially in today's SEO environment. It has become the best way to building relationships with important people, creating a network, increasing your website’s inbound links and the opportunity to get authoritative inbound links (or backlinks).

Likewise, doing Guest Blog Posting has also become a more important SEO strategy in strengthening your brand; thus, driving traffic to your site. In fact, even SEO companies offer this kind of SEO Service.

In Guest Blogging, you should follow certain guidelines to make these blog owners allow and welcome you to guest post in their site. Many of these authoritative blog owners have busy schedules and depend on finding great sources of content to enable them to keep content flowing on their blog or website. Offering them a guest post with great content could be just the thing they are looking for, allowing you to publish your great guest blog posts.

Here are the Guidelines You Should Follow when Guest Posting:

1.   Share Real Experience, Real Examples, Be Real YOU!

When guest posting, write with personality. Include your personality and not be bland in your writing. Demonstrate to your target readers that you’re a cool dude. If you’ve got a dry sense of humor, show it in your writings. If you’ve done something interesting that day, you can start off the blog post talking about it in a funny way. In this way, your guest post is going to stand out, as it will be different from everyone else’s stuff. 

2.   Choose Unique, Original, Interesting and of Value Topics

In choosing the content to create, make a study of the target site. Optimize the content you’re writing for their audience. Try to figure out what topics are being posted previously, what do the readers like and what will complement recent articles they have written. You must pay particular attention to other people’s guest postings on the site. 

In this way, you will be provided with clues to areas of expertise that the site owner likes to get help with. Then review the expertise that you can bring to bear. Make sure that you have something of high value to add to the conversation on the site. Provided that there is a focus on authoritative sites and influential people, then make sure to propose a topic where you can add your own authoritative voice to their site.

3.   Optimize Your Content for Advanced Readers

There are some blog sites that their blog readers are professionals. For example, an Australia SEO company’s blog readers are successful SEOs and internet marketers. So, in writing a guest post, you should keep these readers in mind. 

Remember that they are experts in their own rights, so adapt your writings in accordance to their expertise. These readers are advanced and savvy. So, provide them with savvy contents, instead of basics.

4.   Clear, Easy to Read Formatting

Content is king. When it comes to blog posts, however, the look and feel of a post can be the difference between it being read or passed over. When you guest post, please read first the site’s guidelines. If there is no formatting guidelines or if you’re unsure on the formatting side, you can follow the formatting that blogger uses.

In formatting your guest post:

• Make sure that your posts have smooth and clean, easy read formatting.
• You can divide your post into short, easy-to-skim paragraphs, with header(s) and sub-header(s) for each meaningful point.
• You can also highlight your main points by making them bold.
• You can also make use of bullets or numbers.
• Make sure to end your post with a powerful conclusion and an open question. This is to engage readers and encourage comments.

5.   Promote the Post and Respond to Comments

Make sure to promote your guest post on social sites like Twitter, Facebook and Google Plus. Once your post goes live, don’t forget to inform your social network about your new post. 

Likewise, make sure to respond to your post comments and questions. In this way, you are building rapport between you and your readers. The blog owner also appreciates it when you reply.

6.   Don’t Forget To Visit. Make sure to visit your Guest Post

Make sure to follow up your guest post. In this way, you’ll know how your post is appreciated or being responded to. Then don’t forget to respond to comments and promote it in social networks. Then make sure to write a post on your own blog, expanding on the topic started in your guest post and then link to it. In this way, you are offering more traffic to the blogger who’s giving you real estate space.

These are just some of the guidelines in guest posting. Though they are not complete, they may just make your guest post stand out. Just remember, guest posting is like posting in your own blog. You have to optimize them and promote and pay attention to them and the captive audience who participates in your post.

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SEO Tips: Coping Up for more Google Panda Updates this 2012

This 2012, many search engine optimization experts expect Google to release more Panda updates in order to provide high quality content to their users.

Ever since its release in February last year, the latest Google’s search algorithm update, the Google Panda Update, has already made 11 confirmed Panda updates, with the last being Panda Update 3.1 which was rolled out last November 18, 2011. Since then, only unconfirmed rumors of updates and fluxes have come out - though some discussion and chatter have come out at WebmasterWorld about a possible Panda update that is said to have been started on December 19th last year as a shifting of the search results and a top SEO occurred. 

Now as the year 2012 starts its year, Google - after a short holiday break of no more major Google Panda updates for the remainder of the year 2011 - is expected again by many webmasters and SEO company experts to regain its algorithm footing and resume rolling out another series of Panda algorithm changes as SEO Service providers believe that it is inevitable and realistic to expect Google to release many more ranking algorithm changes. This is because Google has always ultimately aimed to provide its users with relevant high-quality sites. 

Now, with this in mind, here are some SEO Tips to make your site ready to cope well for another round of Google Panda Updates this 2012:

• Increase Spider Crawl Rates. By increasing the speed of crawling in your website, the chances of more pages being indexed by Google’s spiders will also increase. To increase your website’s speed of crawling, you can either manually increase it or do some SEO techniques like adding and posting consistently more and more quality and original contents, as well as continuing the adding of quality links from high domain authority and relevant sites to increase the value of your site. Your server response time will also affect Google’s crawl rate.

• Clean Up Your Site. Separate out all auto-generated content. Then block the indexing and crawling of all low quality contents in your site to prevent it from lowering the ranking of your entire site. Low value content can greatly affect your site as it can cause the algorithm to slap down your entire site even if a great deal of your content is unique and valuable.

• Social is In. As Google gives more importance to what other people recommend, share, and think about, as well as Google+ and Pages having a direct impact on its SERPs, you must create and claim your own Twitter, Facebook, Google+, and other social media site profiles and join the conversation. Make sure to share links to your best content and in time, those incoming links from others will grow.

• Focus On Trust and Authority. Among the latest Google ranking factors are trust and authority which may extend to your links, your tweets, and your resources related to the site. Trust could be measured by the links awarded to the article. And the more authoritative the link, the more trustworthy the article. Make sure to make an “authoritative content” as this will be the one to attract the authoritative links and is judged by Google Panda in the term of authority. Here are some questions listed out for you by Google Webmaster Central Blog that can serve as a guideline to produce what they think is the “authoritative content”:

Some More Points to Consider:

• Would you trust the information presented in this article?

• Is this article written by expert/enthusiast who knows the topic well, or is it shallower in nature?

• Is the site a recognized authority on its topic?

• Would you recognize this site as an authoritative source when mentioned by name?

• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

• Try to create your content with these questions in mind, so you will be ready to face Panda this year.

• Keep Track and Recognize Panda Updates. Always keep track of the latest Panda updates. 

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Useful SEO Techiques for Link Building Campaign

Sometimes called as backlinks or inbound links, links are the lifeblood of search engine ranking. It is an SEO fact that search engine’s algorithm like Google uses links to measure the authority of web pages.

In order for a website to achieve a first page ranking on search engines like Google without paying for advertising, the website has to have a large number of QUALITY backlinks from different relevant and authority sites. 

The more high quality links a website has, the higher the website appears in search results with all the search engines.

In order to acquire a large number of links, one must have an SE optimize Link building campaign.

Link Building?

Link building is an integral part in SEO. It is perhaps the most affordable and quickest method in increasing a website’s popularity. 

On the other hand, it is also undeniably the most grueling, frustrating, time consuming and, sometimes, confusing yet unavoidable aspect of search engine marketing. 

SE Optimize Link Building Campaign

It a fact that in link building there are no easy streets. There are no easy paths to link popularity as search engines do not want false links.

Though it is difficult to get quality backlinks, there are several SEO techniques that you can do that can help in your Link Building Campaign.

Article Marketing: Syndicate an Article

Undeniably, good article sites rank highly in search engine results and can send highly qualified traffic. Syndicate or post your article at EzineArticles, GoArticles, iSnare, etc. and include a link to your website in order to attract traffic and others to link to your site. But it's recommended to submit a unique article on article directories to avoid the issue of duplicate content.

Motivation for Backlinking

Provide reasons why other should to link to your website.

• create web pages that can attract other websites to link to these pages

• have a contest, polls, or provide unique and attractive giveaways to attract visitors and links

• notify bloggers about these contest or giveaways and allow them to review your products.

Testimonials as linkbait

If you tried a product of a company that you like, don’t hesitate to send them a testimonial. Testimonials are usually posted on a company’s website along with a link to the writer’s site.

Assess Your Viewers 

You must try to learn and know the websites, forums and networks used by your customers. You should try to get links from these websites and forums.

Evaluate your Existing Backlinks

Try to learn and analyze the websites that have already linked to your website in order to learn what contents in your website are link-worthy. Likewise, in analyzing, you might also learn the reason why other websites link to your site.

Syndicate to Social Media Sites

Post your site to social media sites like Facebook, Twitter, Digg, StumbleUpon , Google Plus and others. Links from social media sites are well recognized by search engine crawlers. 

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Tips to Evaluate Search Engine Optimization Expert

The internet has provided ways in which to make businesses and other trade more efficient, easier and quicker. People simply have to have an internet connection and a computer to be able to buy things and avail of services there are without having to go out of the house. Due to this trend, online businesses have gained unprecedented popularity that almost everything nowadays is done through the internet.

With the current trend, search engine optimization services have also become popular. A great need in optimizing a website is called for as the websites are the businesses’ connection to the people. As more people visit one’s business, the higher the possibility that the certain company will get a higher number of customers. This belief is due to the assumption that the higher the traffic a website gets, the more people are going to be attracted to buy or avail of the business’ services. This explains why search engine optimization firm is greatly needed these days.

As the need for professional seo increases, so does the number of search engine optimization company. This is one of the reasons why choosing the best search engine optimization company has become difficult and confusing. However, there are certain ways wherein companies can get the best one that will serve their companies’ purposes.

In choosing the best search engine optimization services, it is important that the company knows what their goals are. This should be made clear first so as to be precise and clear with the kinds of services that they will be looking for from a search engine optimization company. If the goals and purposes have been established, this will be easier conveyed to the search engine optimization expert of your own choosing. The company will also be able to form the perfect plan and strategy that will meet the needs of your company.

A good search engine optimization company has a good track record. This can be ascertained by checking their website up on the internet. Professional seo will not be making promises of great results in a short time but the records will speak for themselves. You may also ask for their previous customers’ feedbacks and find out how the certain search engine optimization company works and delivers.

You may also want to find out about how good a company is by checking the websites of their previous clients. In a few clicks, you will be able to see how well their clients’ websites are faring in the ranking game and in the process get some ideas about how their previous strategies might also work for your website.

If your primary concern is the rate of services as most starting businesses do, you may negotiate for the best deals. However, it is important that you are also clear about the extent of the services that they will offer. Search engine optimization services come in packages and certain packages come with different services. You may choose the affordable one that they can offer but be sure that the needs of your website will be attended to. After all, what use is hiring a professional seo is if your primary purpose in hiring one is not achieved.

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