Twitter Exposure Drives Purchases - Study Says

TWITTER has been proven to promote purchases online. This was revealed by a study conducted by Twitter and Compete. The study used 7,600 users of Twitter to analyze their purchasing behavior in relation to the 700 retailers on the social platform. 

According to the study, people are more likely into buying a product online when they see a tweet coming from a retailer. About 27 percent of internet users bought a product from a retail website during the period Compete conducted the study. This is little compared to the 33 percent of Twitter users who bought at a retail website during the same period. However, this figure increases to as much as 39 percent when a Twitter user is exposed to a tweet made by a retail website. 

Furthermore, the study revealed that the more people see tweets, the more they are enticed to visit the sites and then purchase products online. 

Back in October, Twitter also sponsored a study that aimed to determine the social platform’s influence on users in visiting a campaign donation page. 

“This likelihood increases when Twitter users are exposed to political Tweets either from political handles they follow, retweets by users they follow, Promoted Product campaigns by a political handle, or searches on political terms. Twitter users exposed to any of these kinds of political Tweets are almost twice as likely (97%) as other Twitter users to visit an online political donation page,” revealed the study. 

With these results, it is estimated that more and more people will see Twitter as a tool for leveraging their businesses especially with the features like trends, tweets, and accounts. 

It is, therefore, also encouraged that every search engine optimization service provider should include Twitter in their SEO strategies. 

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Twitter Gets a New Header Design for Profile Pages

Twitter has recently rolled out a series of design updates for profile pages. 

Announced during a morning news program, The Today Show, by Twitter’s CEO Dick Costolo, the new design updates are said to be focused on profile pages and an iPad update, aiming to add more personality to member pages.

As what the company had said on its blog about the web update, “Starting today you can make your presence on Twitter more meaningful with new Twitter profiles. Upload an all-new header photo on mobile apps for iPad, iPhone and Android or twitter.com, and the same image will appear whenever anyone views your profile on the web or these apps.” 

 Screenshot of Premium SEO Solutions' New Twitter Header Profile

So there is now a new look for Twitter's profile pages. The new redesign has brought member profile photos to the forefront spot in the center of the page. A huge long horizontal header image can now be uploaded by users and this will run across the top and room has been made for Facebook Timeline-like cover images. 

The page itself has also been readjusted to play up other visuals as well. Your existing profile picture or avatar is now being displayed front and center, no longer found in the corner. The photo stream, too, has been moved up, and will now be accessible on the apps. 

These fresh redesigns won't just be seen on twitter.com, either, but is also made visible on mobile apps as well, including Twitter's all-new, totally rebuilt iPad app. 

According to Costolo on the show, the recent changes in Twitter’s profile page are said to be “all about bringing that personality forward.” This means bringing more media and more photos forward so that these media experiences will be much easier to see and be flipped through them. 

It was also announced by the company that there are new apps for the iPhone, iPad and Android mobile devices.

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Reasons Why You Don't Have to Mass Follow Twitter Users

These old days of following thousands of Twitter users a day to get thousands of followers back are gone as Twitter has recently announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people a day. This rule has been made to lower down the number of spams that follows different pages. This has been more difficult for marketers or self-promoters to quickly increase their Twitter follower count by following many people. This rule is also designed to reduce the number of people who use tools to auto-follow anyone who follows them. 

Quite a few people from social media, internet marketers, bloggers or even professional SEOs are still practicing this method which of motive of course is to get something in return. Through this practice, they are able to make money just by linking and recommending product or services, either their own or other they are affiliated with, improve their reputation and more visitor traffic.

A large list of Twitter followers and broadcast links to get traffic means the more people can listen to you and spread your messages – this is what many people believe but is a big NO as a matter of fact. There are many reasons why you don’t need to use this marketing strategy.

High Amount of Low-Value Profile – This means that out of 1000 followers who have been followed you through automatic-follow tool are not 100 percent prospective customers. Most of them are not ultra-targeted, active or responsive. Some of them have signed up just for the sake of getting freebies. The truth is, they don’t really care about you and not even interested in you. 

Ineffective Twitter Marketing – Marketers should stop with the obsession of getting volume of followers. Instead of focusing on getting more followers to like you, why not think of more effective ways to use Twitter for marketing? Take note that it is not just about the number of Twitter follower that you have, it is all about who follows your and the way they respond to you.

Your Tweets Readers Matter, NOT the Amount of People Who Follow You – Focus on the number active followers rather than the volume or total of followers you have on Twitter. Active followers are those who have the most interest in your products or services and interact in your page often. They share your links, retweet and always interact with you. Powerful Twitter marketing involves not just link-blasting but network and relationship development – so who follows you matter in great deal!

The most effective way to market your business is by simply interacting to your followers. Don’t chase them; instead make them come to you.  A reliable SEO Company usually provides some online guides that can help you out deal with marketing strategy. They offer great SEO Packages that provide you with reliable search engine optimization services. This will help you gain not just more traffic but also interested and prospective audiences.

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"Who to Follow” Directory Launched by Twitter

As you login to your Twitter account, you may probably notice a new tab found at the top of the page which is called “Directory” or “People” or “Who to Follow”. These are different names for a new tool which was launched by Twitter to help people find new accounts that they can follow. This  is also seen as the best attempt of Twitter to facilitate user connections.

As you will see in your Twitter page, the tab is labeled as “Directory” and other tabs such as “Who to Follow” and “People” are also visible. If you don’t see the tab/link mentioned, you may still use it if you wish to by going to http://twitter.com/#!/who_to_follow.

On the right of the page is said to be more clever as it shows the user 10 accounts that s/he has followed most recently. By simply clicking on each of the accounts, you will be shown two accounts which are the same. However, this feature will not be working if you have followed a recently created account for they may not be around enough for them to develop a reputation score which will classify them with similar accounts.

Found below that is Twitter’s already existing “Invite Friends” email tool along with two new links to tools which are recommended by Bing and Listorious.

There are also two new tabs which are found on the left side which will allow the user to browse categories of users such as “Books”, “Charity”, “Entertainment”, and so on. Users may also search services that will enable you to discover which of your friends are already into Twitter. You may notice in the page that Facebook is missing. This is due to the fact that Facebook has been blocking Twitter from accessing its information since January.

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