Thursday, January 27, 2011

Google to Fight Low Quality Content and On Page Spam

A blog posted by Google’s Matt Cutts at the Google Blog named Google search and search engine spam has been big news over last weekend. In the blog post, Cutts acknowledges Google has seen an “uptick of spam in recent months” in their search results. They have decided to share what they recently have done on the attempt of reducing this spam.

Google have redesigned document-level classifier that makes it more difficult for spammy on-page content to rank highly. This new classifier Google tool is way better at detecting spam on each web page such as repeated spammy words, the kind of phrases you tend to see in junky, automated and self promoting blog comments.

Google has also radically improved its ability to detect hacked sites which has been a major source of spam the previous year. Google has promised to take even more stronger and effective action on content farms and sites in the near future primarily on spammy or low-quality contents. If it means targeting Demand Media, Mahalo and the kind, then who knows?

This Google announcement has created a bit tension to many Search Engine Optimization Experts and webmasters. But this may be helpful in aggregating and mashing up quality content through the use of this new spam detection algorithm. Time will tell of course if it’s going to be effective or not.

According to a member of WebmasterWorld, this idea of Google trying to identify that issue through an algo and guaranteed huge fallout from that should be enough to make anyone terrified.

As a response to that statement, Tedster agreed and said that is a very big job to give an automated algo. Google just have to do something since this content farm challenge is immense. It can even take a ridiculous number to some verticals of clicks to find anything worth reading at all. This will surely create some false positives from this effort before they get it right even most of the way.

What makes it hard is to figure out how Google will classify such site. Everyone can feel safe once that is determined which might be impossible as Google adjust classifications over time. But it has been the most impossible for professional SEO to happen as there is no such thing as feeling safe with Google.

For more SEO Tips and Updates, you can follow our Search Engine Optimisation Company on Twitter and become a Fan on Facebook


Post a Comment