According to Google’s Matt Cutts, he recently announced that Google has on the works in a search ranking penalty algorithm that penalizes sites that are “over-optimized” or “overly SEO’ed.”
So webmasters, watch out!
Matt recently revealed this in a panel with Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named “Dear Google & Bing: Help Me Rank Better!”.
The audio of the session revealed that Google has been working on a new penalty that is designed to targets sites that made over optimization for search engines for the past few months.
According to Matt Cutts, the new over optimization penalty is going to be rolled out into the search results in the upcoming month or next few weeks. This new over optimization penalty is intended to “level the playing field”, giving those sites with great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.
In Matt Cutts audio clip, Cut stated about 1/3rd the way in that:
“What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”