Wednesday, May 2, 2012

How To Recover From Google Penguin Update

Is your site declining in Google’s search results? Losing traffic these past few days?
Well, if you have, then you are probably hit by Google’s latest algorithm change, the Penguin Update (not Panda anymore).

Launched on April 24, Google’s latest Penguin Update (originally named as “over-optimization” penalty then Webspam Algorithm Update) is designed to target webspam on its search results, penalizing pages that have violated Google’s existing quality guidelines. This includes webspam techniques from keyword stuffing or cloaking to link schemes.

These past few days, many complaints, comments and forum discussions from webmasters have lurked across the web following the wake of Google’s Penguin Update coming live (Google had confirmed that Penguin is fully live for all languages at the same time, affecting about 3.1% of queries).

Judging from this chaos, many are struggling to know what to do to get out or keep ahead of this latest Penguin debacle.

Penguin Update Recovery Advice

Here are some tips on how to recover from Google Penguin Updates based on Google’s official blog post:

Since Google’s Penguin Update targets webspam, so webmasters need to eliminate any spam in their sites.

If you have receive messages in the past of Google detecting spam activity in your website, then ensure to make corrections on anything that Google has flagged as spam with your site. If Google hadn’t flagged anything and you’re sure you’ve been hit by Penguin, (showing a major drop compared with a day or two before) then you should correct whatever you can think of that might be spam-like.

If you want to make sure you are using right keywords in your posts, do some keyword research. Check if you are keyword stuffing. Review some of your article that has lost a lot of traffic following the Penguin Update. Carefully check and review the keywords you used as well as the tags, related articles, and various widgets used etc. Check if you see anything that could be interpreted by Google as 'keyword stuffing'.

Do not buy links or sell links as these are in violation of Google’s guidelines. Paid links have a direct impact on the way Google determines the quality of a website and is seen by Google as a manipulation of PageRank.

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