Wednesday, June 6, 2012

Google Bids For Generic Top Level Domain

Google is set to help in expanding the Internet domain space.

According to a blog post by Google's Chief Internet Evangelist, Vint Cerf, “In 2016, it’s estimated that almost half of the world’s population will be online, yet nearly 50 percent of the websites we visit are found in the .com top-level domain (TLD), which was among the first TLDs created in 1984. Despite the great opportunities the web has enabled for people around the world, there is still a lingering question about the diversity of the domain space (given that the number of generic TLDs has only increased by 14 in the last 28 years).”

Now, Google has submitted applications to run more than 50 new top-level domains (TLDs). This is said to be part of a program by the Internet Corporation for Assigned Names and Numbers (ICANN) that will expand the current pool of 22 suffixes, which includes .com, .info, .net, and .org.

Google's submitted applications fall into four categories: Google’s trademarks like .google; domains related to its core business like .docs; domains that improve user experience enabling quick identification of content like .youtube; and domains that Google thought of having "interesting and creative potential," like .lol.

Google states that they will make the introduction of new generic TLDs a good experience for web users and site owners. They guarantee that they will highly prioritize the TLDs security and abuse prevention, work with all ICANN-accredited registrars as well as with business owners in developing sensible rights protection mechanisms that will depend on ICANN’s requirements.

This recent development is only just the beginning in Google’s exploration of the potential source of innovation on the web.

As stated in the blog post, "We are curious to see how these proposed new TLDs will fare in the existing TLD environment," he said. "By opening up more choices for Internet domain names, we hope people will find options for more diverse - and perhaps shorter - signposts in cyberspace."

Meanwhile, earlier this week, the registrations for new TLDs have finally been closed by ICANN. It was also announced that the full list of applied-for domain names would be announced at a "Reveal Day" event in London on 13 June. Each application is said to have cost $185,000 and according to ICANN, they had received more than 1,900 in total.

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