Just recently, new unnatural link warnings were sent by Google to webmasters.
Since July 19 this year, alerts were sent out by Google’s Search Quality team via Webmaster Tools, informing site owners, SEO Experts and webmasters of the presence of artificial or unnatural links pointing to their site that could be intended to manipulate PageRank.
The alert had also encouraged them to make changes to their site, making their site comply with Google’s existing quality guidelines.
Of course these new batch of unnatural link warnings have once again freaked out the SEO world. Fearing penalties or reduction in search result’s rankings, many SEOs were catapulted to do assessment of their link profiles, which is no easy task for sites with thousands of links.
Just recently, after successfully putting the fear of getting ranking demotions to many businesses, Google’s Distinguished Engineer then told everyone, via a Google+ post, that there is no need to panic and then gave assurance to everyone that the recent batch of unnatural link warnings were just a case of Google trying to be more transparent and not necessarily a warning that a penalty is coming.
As posted on Google+ by Google's Matt Cutts, “If you received a message yesterday about unnatural links to your site, don't panic. In the past, these messages were sent when we took action on a site as a whole. Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site. While it's possible for this to indicate potential spammy activity by the site, it can also have innocent reasons.”
So, Google is also sending these notification warnings to webmasters, notifying them of unnatural links pointing to their site even if the links will not hurt them.
Since July 19 this year, alerts were sent out by Google’s Search Quality team via Webmaster Tools, informing site owners, SEO Experts and webmasters of the presence of artificial or unnatural links pointing to their site that could be intended to manipulate PageRank.
The alert had also encouraged them to make changes to their site, making their site comply with Google’s existing quality guidelines.
Of course these new batch of unnatural link warnings have once again freaked out the SEO world. Fearing penalties or reduction in search result’s rankings, many SEOs were catapulted to do assessment of their link profiles, which is no easy task for sites with thousands of links.
Just recently, after successfully putting the fear of getting ranking demotions to many businesses, Google’s Distinguished Engineer then told everyone, via a Google+ post, that there is no need to panic and then gave assurance to everyone that the recent batch of unnatural link warnings were just a case of Google trying to be more transparent and not necessarily a warning that a penalty is coming.
As posted on Google+ by Google's Matt Cutts, “If you received a message yesterday about unnatural links to your site, don't panic. In the past, these messages were sent when we took action on a site as a whole. Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site. While it's possible for this to indicate potential spammy activity by the site, it can also have innocent reasons.”
So, Google is also sending these notification warnings to webmasters, notifying them of unnatural links pointing to their site even if the links will not hurt them.
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