In the new policy, it says that user content and information may be shared by Instagram with businesses that are legally part of the same group of companies wherein Instagram also belongs.
"Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates' own services (including by providing you with better and more relevant experiences),” is said.
Now, there are thousands of users of Instagram who are expressing their dislike to the update. Many of these people believe that the app will allow advertisers to pick and choose pictures uploaded by users for their consumption.
According to the blog posted by Kevin Systrom, Instagram co-founder, they purposely did not make the changes take effect immediately, instead within 30 days, because they are giving the users the chance to air out their concerns. The complaints that people have today will provide clarity to the Instagram team.
"Instagram users own their content and Instagram does not claim any ownership rights over your photos. Nothing about this has changed,” Systrom added.