4 SEO Tips to Recover After Getting Hit by Panda Update

The panda may be a cute and cuddly animal. However, if you look at it from the perspective of Search Engine Optimization, it may not be as cute anymore. For SEO experts, Panda is an update that is designed to target spam content in websites. 

For about two years already that the Panda update is here and targeting websites, many owners of websites have seen how their revenues have changed and dropped drastically. Had they taken the necessary steps to ensure the quality of the content of their websites, they could have saved themselves from getting hit by the update. 

Meanwhile, those who haven’t been hit yet cannot be too complacent as Google is serious with the rolling of out the refreshes. Even if it is already a new year, no site can really be safe from the Panda update unless steps are taken. 

Here are some SEO Tips to Fight Back After Getting Hit by Panda Update:

1. Clean Up Duplicate Content 

Google is very particular about giving only quality, fresh and original content to its users. Therefore, you, as the owner of the website and provider of the content, must make sure that you are not only duplicating content from other websites. The thing about this Panda update is that it is strong and it can even sink an entire website once it is found to have duplicate content. 

You have to take note that duplicate content can be seen in two forms. One of these is the outside-your-domain duplicate content which means that two websites are having the same text. Then, there is also the within-your-domain duplicate content where the duplicate content occurs within the same domain.

To avoid this, you have to always have a unique title tag, meta description and content for each page of your site. Should you need to have a slogan which has to be repeated several times, do so by putting it on an image. However, the safest and most effective way to solve this issue of duplication according to experts in SEO is to just eliminate them once and for all. 

2. Diminish Low Quality Content

Low quality content doesn’t have a place in SEO Australia and in search engines. However, to say that something is of low quality is a subjective thing. Content’s quality may be low for others as it may be high for some others. 

To know if the quality of the content is low, check for the number of visits a page has, its bounce rates, and page views. Bounce rates are based on how quickly a user gets out of your page or site upon opening it as this means that the page does not provide the correct information needed by the user. If these are low, then the content of that page is also of low quality. 

3. Improve Thin Content

Thin content is another form of low value content. It is just a little higher than not having original content at all and Google doesn’t like that. 

Thin content would appear mostly like thin directory-style pages wherein you only see the basic information of certain products like their address, city, state, zip code, and contact information. When you click on these sites, there is nothing else to see and there is also little or no content at all. 

To avoid this, you can thicken such sites by writing a helpful article that can serve as a guide to the product or services being featured. Make sure that these are not simply copied from other sites. You can also add photos and videos and also encourage the viewers to drop a comment or start a thread or discussion. 

4. Provide Quality Content

This is obviously the mother of all solutions to getting ranked highly in search engines and avoiding the Panda updates. Again, quality content may be subjective. But to the average person, it can mean having substantial and true information and being easily understandable as well. 

To gauge its quality, you should know if people will like to share this content with others. More so, will people also consider this as authority information? If you think the answers are all yes, then post that content to your site. 

With this information, no time should be wasted for rebuilding the content of your website. Remember that Google is always on the lookout for low quality content and you can’t afford to take the risk of seeing your website sink just because of one mistake. 

Get the help of a credible SEO Australia Company like Premium SEO Solutions that provides ethical and result-oriented SEO Services for your website.

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Google+ Now the 2nd Largest Social Network Globally

It has not been long ago when Google+ was introduced. However, its growth rate has been seen to be immense and so it has now been considered as the 2nd largest social network. Of course, Facebook stays at no. 1 with 693 million users. 

With about 343 million users, or 25 percent of all internet users in the world, Google+ now has surpassed Twitter according to a recent study conducted by Global Web Index. 

It is said that a growth of 27 percent was seen on the site over December. This is all the more reason for SEO experts to include such Google+ in their search engine optimization service. Users here pertain to those active and had contributed to the site within the past month. 

“Interestingly for Google, YouTube (not previously tracked by us as a social platform) comes in at No 3, demonstrating the immense opportunity of linking Google’s services through the G+ social layer. This is also a key indication of why Google+ integrated with the Google product set is so key to the future of search and the internet,” says Brett Petersen, consulting director of Global Web Index, the source of the ranking. 

Youtube, now at number 3, is owned by Google and has some 300 million users or a good 21 percent of the internet user population. Twitter, previously at no. 2, now lags behind Youtube with 288 million users. However, Twitter is considered as 2013’s fastest-growing network in terms of active usage. A 40 percent growth was noted all over 31 markets. 

Such rankings will even convince business owners to move to the online world to make their businesses and products reach the maximum number of target customers. It will also entice them to engage Search Engine Optimization Service from SEO experts to increase the exposure of their pages on the web. 

Try out the SEO Services of PremiumSEOSolutions.com.au with its experienced SEO experts.

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Google Tests Different User Interface Designs on Search Results

Google, after launching the algorithm updates namely the Penguin and the Panda updates and rolling out several versions every so often, still continues to conduct activities that aim to improve user experience. And now, it has been found to have tested having bigger URLS, moving the cache link drop down, and indicating the product quantities in search results. 

The bigger URLs are evident when you search for topics as these are seen under the search snippet. If you have done a search recently, you will see that the URLs of the search results are way bigger than they used to be. From the old size of 13px, it is now up to 16px. Depending on the user, this may prove to be helpful as these are easier to see and it shows lesser clutter in the results.

The cache and similar links have also been moved and are used as a drop down option. And this occurs now within every search result returned by Google. For some it may be ideal and convenient, but for some others, it may look annoying and displaced in the search results pages. 

The product quantities, which is the third test conducted by Google, show the number of products that are listed on a page. At one look, you will be able to see how many products are listed under that URL. 

These are just tests that Google is running to see how it can even improve its services to internet users. Rest assured that Google will make sure every aspect of the issue is covered. 

If you want to learn more about this, you can consult with a professional SEO company like Premium SEO Solutions.

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Google Improves Image Search with Streamlined Features

Google, being the giant and leader in online search, has just updated its image search with streamlined features, allowing people to make searches easier and see larger images more conveniently. They officially announced this update on their twitter account.

Old Google Image Search

In the old way, you enter a keyword and then the images appear in small thumbnails altogether. To see a bigger view, you would have to click on the image and then it increases slightly its size. And then it produces a larger version of the image when you click on the thumbnail.

New Google Image Search

With the new streamlined image search, you have to simply select an image to bring up the larger version of it which is spread over the central area.

This means that with this new way, you can immediately see the details of that particular image without having to open the image separately. You will also be provided information about the image which includes the title of the page, its domain, as well as the image size available. Below these details, you can also see the clickable buttons such as “Visit the page”, “View original image” and “Image details”.

With these changes, Google has seen a net increase in the average CTR to the hosting website, according to their tests.

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Getting to Know Facebook Graph Search

Facebook has once again come up with another exciting update to the social networking platform. That is the Facebook Graph Search. 

The Facebook Graph Search is a feature that allows the users to search for items like restaurants, shops, hotels, and others which are being used or chosen by their friends on the site. It is not like web search since web search uses keywords that will bring in the best results for the search. The Facebook Graph Search, on the other hand, allows you to combine phrases in order that you will arrive at places, people, and activities that are being shared on Facebook.

This is how it works. Foremost, the top search suggestions are being returned by the search bar. On the search bar, you can type in the things, places and activities that you like to see.

The results are being presented along with the information which is also relative to the connections made by you or by your business. 

 

In certain cases, the search results may also suggest items that can trigger a web search like that on Yahoo, Bing, and Google. Furthermore, sponsored results can still be used by pages and apps. 

 

Right now, the team at Facebook is still working to make the feature effective and fully functional. Be aware that the search results will be influenced by the connections of the business and the person making the search. As such, it would be very helpful if your business will have a business page, though it is not imperative. 

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