There was a discussion last week among many webmasters, complaining of having their sites drop in rankings which had brought out rumors of the rolling out of the new “over-optimization penalty” that Google had previously announced. Though this is not true as confirmed by Google's head of web spam team, Matt Cutts, currently, strong hints, all speculative and rumored yet still strong, are floating around the web that Google has finally rolled out its “over-optimization penalty” update or at least testing it.
Announced recently last month during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!, the new “over-optimization penalty” algorithm update is said to be designed to target overly SEO'ed sites to "level the playing field" for the rest of the web, giving sites that have great content a better chance at ranking above sites that have content that is not as great but is highly optimized.
With this in mind, one cannot help but wonder how once can prepare for it?
Currently, there is a document in SEO style that lists down a checklist of items that Google might consider to be "over SEO" posted on Search Engine Roundtable
Here are some of them:
• High keyword densities
• Too similar Anchor texts
• Less or near duplicated content
• Excessive Link Exchange / Paid Links
With WebmasterWorld thread just getting started, it had also shared some great ideas, including:
• Keyword/phrase over usage
• Too many redirects
• Same/similar anchor in back links
• Same Niche same server
• Doorway/thin affiliate
• Link schemes/cheap backlink packages
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