Pinterest Takes the 3rd Spotlight in Social Media

Pinterest is now ranking as the 3rd most popular social network!

Beating LinkedIn and Tumblr, Pinterest - a pinboard-style social photo sharing website - now ranked as the 3rd third most popular social network based on visits from U.S. Visitors.

Ranking behind Facebook and Twitter in terms of total visitors, according to an Experian Marketing Services analysis entitled "The 2012 Digital Marketer: Benchmark and Trend Report", Pinterest had garnered 104,415,903 unique visits last month alone.

The ranking had its basis on the total number of U.S. visitors during March and does not include mobile traffic, according to Experian spokeswoman Jennifer Marshall.

Now, Liking and Tweeting are not anymore the most common actions among the social media savvy, Pinning is now becoming the talk of the town as well.

Pinterest is a social media site that enables its users to essentially "pin" images, videos and other objects from the Internet onto their virtual pinboard, creating and sharing 'vision boards' of their favorite things. Once the image is "pinned", it goes to a main feed, making these pinned images to be free for other people to either repin the image or follow the user or board.

Experian's trend report says Pinterest's traffic had seen a growth of 50 per cent between January and February 2012. The invitation-only pinboard-style social site had attracted 21.5 million visits during the week ending January 28, 2012 - which is nearly 30 times the number of total visits in the six months previous to giving it a larger audience than LinkedIn.

Moreover, according to other firm’s reports, Pinterest is dominated by women, making up 60 percent of the site's users with 55 percent being between the ages of 25 and 44.

Also as reported by Experian, Pinterest could be means for any SEO Company  and webmasters in fostering "meaningful connections" between retailers and consumers.

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