Monday, October 8, 2012

Google Launches its New Free Tag Manager Tool

Just recently, it was announced by Google that it had rolled out a new tool that will manage website tags.

Aimed to reduce the administrative overhead of both Web administrators and digital  marketers, Google had rolled out its new Tag Manager tool.


A free tool and that operates in a similar manner as other Google web site services, such as Google Analytics or Google Adwords, the Google Tag Manager is designed to consolidate your website tags with a single snippet of code as well as enables you to manage everything from a web interface.

By using the Google Tag Manager, you can now “add and update your own tags, with just a few clicks, whenever you want, without bugging the IT folks or rewriting site code. It gives marketers greater flexibility, and lets webmasters focus on other important tasks,” Google stated.

The Google Tag Manager can be very beneficial to businesses and professional SEOs


as well as digital marketers as this could aid their digital marketing efforts. It could also enable them to have better control of their use of tags, or snippets of code inserted into websites to track traffic and website usage.

Using Google Tag Manager, a snippet of code that connects each page to Google, can be embedded by an organization, which then provides the needed tags for each page when it is called by a browser.

These shifting tags from the Web page to a hosted service could potentially help manage tags in a number of ways, according to Tag Manager.

With Google Tag Manager, a mechanism was developed by Google that could load the tags so that they don't get in each other's ways and slow the page load times. There are also a number of tools for debugging and the previewing of tags that are offered by Google.

Also, with Google Tag Manager, users can now be able to specify which pages, or which types of pages, can be delivered with which tags and multiple sites can be managed from a single Goggle account.
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