Google Ranks Down Low Quality Exact-match Domains

There’s a new Google ranking algorithm update that targets exact match domains! 

Just recently, the SEO Community has once again been disturbed as search engine giant, Google, recently rolled out its latest ranking algorithm update. 

It was recently announced by Google's head of web spam fighting team, Matt Cutts, via Twitter that Google is set to roll out a “small” algorithm change that will “reduce low-quality ‘exact-match’ domains” from showing up so highly in the search results.

 

Matt further tweeted that this algorithm update only impacts 0.6% of English-US queries to a noticeable degree. And this latest ranking algorithm update is “unrelated to Panda/Penguin which the former is a Google algorithm filter aimed at fighting low quality content, while the latter is one aimed at targeting web spam”.

Many SEOs and webmasters say that this latest Google bomb is of no surprise as it was already publicly revealed by Cutts a couple years ago that Google will be looking at why exact domain matches rank well when they shouldn’t, in some cases.

In all likelihood over the coming days, shifts in the search results will be observed, where once many sites that may rank well based on being an exact match domain may no longer rank as highly in Google’s search results. 

However, this latest ranking algorithm update, according to SEOs, doesn’t necessarily mean that sites with exact keywords they hope to rank for in their domain names are now doomed. But rather, it is just aimed by the latest update to target low quality sites that might be riding solely by virtue of their exact matching.

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